"How often can you post to your blog?" is an extremely popular question, to which there is absolutely no right or wrong answer. Twice per month? Twice weekly? Twice a day? Just one time a day?
You'll find plenty of different blogs promoting different scheduling for blog posts. A lot of them recommend posting a few times per week, maximum. Here's my take on the issue - both blog posting schedules that matter, also to what kinds of blogs they are applicable.Understanding Posting Schedules
First of all, you need understand that there is absolutely no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for several types of blogs.
The following advice is not something that I believe works for each blog, but it's what works for some (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will undoubtedly be annoyed in the event that you update your site daily. It's just a myth, without real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any blog.
That said, users also don't mind if you post only once weekly. Truth be told, readers are only seeking to see how they are able to benefit from your blog - that's just about the only reason they're there and just why they signed up to your e-mail list (unless they are friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'll provoke a substantial amount of controversy with this particular one, aren't I?
But yes - I believe that posting multiple times per day can be good for blogs. If for reasons uknown you're not available to post multiple times each day, then you should strive to post at least once a day. For nearly 95% of people scanning this post, that's what you ought to be doing.
You should definitely post this often if you run one of the following blogs, or engage in one of many following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging, Internet marketing, and SEO tips. Basically, it provides valuable information to those that read this website regularly.
To be branded being an authority in your niche, your site needs to have as much helpful, quality content onto it. If which means posting 3-5 times each day, go ahead.
Most blogs on the net (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your own personal blog unless you're A.) Hilarious or B.) A fantastic writer who is able to hold people spellbound.
Chances are, you are not either. But let's just suppose that you decide to go ahead and take up a personal blog regardless. You have to be posting once each day.
For most personal blogs, I wouldn't recommend more often than once each day (because hey - people prefer to have a while to take into account themselves, and not just you).
However, once each day is usually necessary, if you would like any sort of traffic. It is because that the people who do follow and read your blog regularly obviously think you're a fantastic writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are particular benefits you obtain from posting daily that you will not get if you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they're notified quite often, which means you blog often. If you blog often, which means that your blog is active and regularly providing content to your readers.
All things said, this can't be proven, but it is a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day imply that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently found a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap content writing jobs to freelance article writers. He hired plenty of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only 1 of his online businesses.
Let's take another example. A good friend of mine, for whom I recently guest posted, includes a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.
He posts at the least three times a day. And it's taken him a measly 2 yrs to be at where he is right now.
That's pretty good, in the event that you ask me.
HOWEVER...
However, this rule doesn't connect with all types of blogs. In fact, posting multiple times each day, or even once daily, would be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that belong to already established, offline companies - Wal-Mart, for example. These kind of blogs shouldn't - I repeat, should not post a lot more than twice weekly (and really, once a week is all you have to be doing).
Why?
Simply because those types of blogs aren't meant to be updated regularly. Quite often, they're simply about discounts, or business news.
They have no dependence on SEO (unless it is a local service people actually seek out online). Essentially, Loft Boarding Felsted 's just a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to say? Something that will in actuality help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you're not sure about whether or not you should blog everyday, then blog once you have something to say.
However, make an effort to maintain some sort of consistency. If you get sudden post inspirations, then go on and write the blog posts, but don't publish them - yet.